Founded by Will Lucas and Paraag Sarva, two accomplished entrepreneurs and CEOs themselves, we partner with CEOs serving as extensions of their management teams aiming to build high performance cultures and teams.
We’ve founded and scaled companies that combined reached $100+ million in revenue and hired over 500 employees, and raised over $300 million in total from leading venture capital firms. We’ve expanded products from one market to dozens nationally, going from zero to over one million customers. And we’ve done it all while staring down rapidly changing business environments like the Covid-19 pandemic and financial market turmoil.
It is with this context, the hundreds of lessons learned the hard way, the sleepless nights, the lose-lose decisions, and high-stakes deal-making that allows us to level set and engage with you on your most pressing issues. We aim to be the coaches we wish we found early during our tenures. Guiding us through not only understanding ourselves better, our actions and our goals, but also helping us solve real problems from one week to the next. We wanted honest feedback on our investor deck and pitch before we even showed it to our board. We wanted to ask “dumb” questions about managing board meetings. We wanted to know the best ways to structure executive (and personal) compensation plans. We wanted candid, real-world advice from trusted partners that have been through it already and we were frustrated by the lack of available coaching options.