Page Index

1. Advisory Modules

1.1 Fundraising

The lifeblood of your companyPreparing for your fundraiseCreating a pitch deck that truly sellsBuilding your target listPitching investorsFinancial model and data room preparationNegotiating your term sheet

1.2 Talent Acquisition and Management

Hiring in the early daysUsing recruitersBringing legal counsel in-houseBuilding culture as you scaleEmployee onboardingManaging co-founders

1.3 Board of Directors and Investor Management

Board basicsBoard meeting prepRunning the meetingSelecting board directorsInvestor update emailsDifficult board members Equity grant frameworks for executive and employeesCompensating advisors

1.4 Sales and Go-to-Market

Shrinking your addressable marketHiring your first sales rep (B2B)Sales team compensation (B2B)Hiring your first head of sales (B2B)

1.5 Strategy and Finance

Are you default dead or alive? Growth versus profitability (and the rule of 40)Finding product/market fit

2. Coaching Modules

2.1. Your Job

Setting vision

Leading through ups and downs

Investor management

Becoming the next CEO your company needs

Hiring (and firing) for success

2.2. Leveling Up

The importance of self-awareness

Understanding how you “work”

Turning weaknesses into strengths

Imposter syndrome and how to leverage it

2.3. Headspace

Riding the rollercoaster called stress

Stressors hiding in plain sight

Empty your calendar, don’t fill it

Goal-setting: personal vs company

Bad sh*t happens

2.4. Personal Boards

What’s a personal board?

Assessing for the right talent

Expanding your team

2.5. Management Principles

Defining your management principles

A sample list of management principles

Incorporating your management principles into everyday work

2.6. Your Executive Team

Org chart optics matter

Promote up from within first

How to hire externally

Aligning incentives

Evaluating performance

2.7. Leadership at scale

Aligning with your direct reports on what “good” looks like

Staying in sync with your team

Giving feedback

Purging toxicity